WHERE SCIENCE MEETS STRATEGY

Building stronger bonds between Science and Care

Fine Young Animals helps companies in the Animal Health & Nutrition industry connect science, veterinarians, and pet owners through impactful marketing, communication, and educational programs worldwide.

Veterinary Expertise & Insight

Decades of clinical and technical experience ensure every project stands on scientific credibility and practical understanding.

Marketing with meaning

We craft educational and commercial tools that help brands, vets, and retailers grow together — built on clarity, consistency, and trust.

Partnerships
that last

From universities to global distributors, we build collaborations that connect science, care, and business for results that endure.

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True innovation in animal health starts where science meets empathy, when we translate knowledge into real-world care for animals and the people who look after them.
Dr. Wim Van Kerkhoven

meet the founder

Dr. Wim Van Kerkhoven, where science meets business

With over 30 years of international experience in Animal Health and Nutrition, Dr. Wim Van Kerkhoven bridges science and strategy to help brands grow with credibility. Having led marketing and technical teams at Procter & Gamble (Iams Eukanuba), Virbac and Viyo International, he turns complex veterinary knowledge into practical programs that drive awareness and commercial success.

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Career Journey

From veterinary practice to global brand leadership

Fine Young Animals & VK Consulting S.L.

Founder & DVM | 2011 – PRESENT

Founded Fine Young Animals, a consultancy specialized in veterinary marketing and communication programs for the Animal Health & Nutrition industry.
Develops global training and educational tools for veterinarians, breeders, and practice managers. Supports product launches and market growth through strategic collaborations with universities, key opinion leaders, and research partners worldwide.

Viyo International NV

Managing Partner & Technical Director | 2007 – 2025

Responsible for creating new business opportunities, product concepts, and educational programs across international markets.
Developed technical materials and business plans for retail, veterinary, and breeder channels.
Built strong collaborations with universities and leading experts worldwide, positioning Viyo as a global reference in functional nutrition and veterinary communication.

Procter & Gamble (Iams Eukanuba)

Veterinary Technical & Professional Markets Manager | 2001 – 2007

Led veterinary and breeder business development across the Benelux region and contributed to European initiatives. Launched the Eukanuba World Challenge, earning global recognition and strengthening partnerships with the Fédération Cynologique Internationale (FCI). Designed and implemented marketing and educational programs that became international standards within P&G. Received multiple internal awards for innovation, market growth, and brand excellence. Managed influencer engagement and ambassador programs, increasing veterinary adoption and long-term loyalty.

Virbac SA Benelux

Technical & Sales Manager | 1998 – 2001

Developed and managed annual marketing budgets and product strategies. Conducted competitor analyses to identify opportunities and guide new product development. Designed campaigns and training programs that boosted veterinary engagement and regional performance.

RVV Classical Swine Fever Eradication Program

Veterinarian | 1997 – 1998

Participated in the national disease-control initiative. Conducted biosecurity inspections, managed field operations, and collaborated with government authorities to protect herd health.

Flemish Association of Cattle Cultivation (VRV

Veterinarian & Sales Consultant | 1995 – 1998

Specialized in fertility and reproductive management for cattle. Provided field consulting and artificial-insemination services while supporting regional breeding programs and product sales.

Animal Clinic VZW

Veterinarian | 1995 – 1997

Delivered full medical, surgical, and emergency care for small animals. Performed orthopedic and soft-tissue surgeries and supported continuous clinical operations.

Private Practice (Dr. Malbrancke, St. Kruis Brugge)

Veterinarian | 1993 – 1995
Provided general and emergency veterinary care for small animals. Collaborated with peers to improve diagnostic quality and treatment efficiency.
Professional endorsements

Voices from the companies Wim supported

Ronald Corbee Associate-professor, specialist veterinaire diervoeding, Dipl. ECVCN

Wim is a very dedicated professional who has a good understanding of the veterinary profession and evidence based veterinary medicine. We wrote a scientific article together. Wim was accurate and kept the deadlines. He also has a good social skills.

Marty Walker PROCTER & GAMBLE (Iams Pet Foods, P&G)

Wim is an innovative marketer who identifies opportunity through strong consumer insights and then helps to build programs that capitalize on the insight in an executable program. He also has strong skill for building relationships internally and externally. He clearly recognizes the significance and importance of building brands through strong influencer tactics and recommendations.

Ernie Ward Association for Pet Obesity Prevention

Dr. Wim Van Kerkhoven is an innovative and creative veterinarian whose dedication to the pets he serves and the profession he loves are to be admired.

Richard Nap Procter & Gamble

Wim is ambitious, creative, capable, hardworking and he embodies the unusual combination of high level business and technical support for the business. Both on a national, regional and international level. His commitment, commercial insights and original ideas result in marketing and sales programs that differentiate the team and the business that he supports. It is a pleasure to work with Wim.

Publications

by Dr. Wim Van Kerkhoven

Available in: NL

Why Early Nutritional Support Is Essential for Hospitalized Dogs and Cats This publication emphasizes that the first fourteen days after illness, trauma or surgery …

Why Nutrition Is Critical After Surgery or Serious Illness This publication reviews in depth how illness, trauma and surgical procedures disrupt normal metabolism in …

How a Liquid Nutritional Supplement Increases Water Intake in Dogs This scientific study from the University of Liège investigated whether a highly palatable liquid …

Available in: EN, FR, ES, DE

Why Dogs Shed and What Influences It This publication explains that shedding is a natural process in nearly all dogs — the body’s way …

Available in: EN, FR, ES, DE

Common Growth Problems in Puppies This publication highlights several developmental orthopedic diseases seen in young, growing puppies — including carpal flexural deformity (“knuckling over”), …

Available in: EN, FR, ES, DE

Understanding Pigmentary Abnormalities in Dogs This publication explains that pigment changes in a dog’s skin or coat are common but often difficult to diagnose …

ASSETS

Educational material

Over the years, Wim developed a range of educational materials widely used in veterinary training and professional education.

Get In Touch

with Fine Young Animals

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